Marketing Journal Articles

Owning, running, and maintaining an Internet based business or a website need articles. Plain and simple, everyone who has a site knows this. Even those who don’t have sites but are frequent Internet users know this as well. Articles quench people’s thirst for information. And journal articles of all possible topics are being searched every minute; your website will benefit if are marketing journal articles – the so called article marketing.

The benefits that articles provide are putting websites at high search engine results rankings for keywords and keyword phrases relevant to the website’s niche. After all, your readers are after with the information you impart to them. You will know when you become an authority in your niche because other website and newsletter publishers will link your website to theirs. And these links will boost your readers’ or costumers’ confidence to your own website.

An article marketing strategy strategy is one that increases your websites traffic. That is to say you have to have good contents that your readers will find useful and credible. When this happens, your readers will help you market your website for you; they would recommend your website to everyone else. In return, you get bigger sales. Your product or services would be much easier to sell when they trust you know what you are doing or talking about.

So ok, we have established the importance of articles to a website. But, there is one dilemma though. Not many people like writing articles – let alone have the talent to write.

Many website owners would rather spend their time on something else, and unless you’re a big time company, you don’t have the necessary resources to use on a pool of article writers. Mind you, plagiarism or copying of other articles is frowned upon by search engines. It could easily get you into trouble, worst case scenario; a hefty fine and even jail time.

So what are the other options?

Well, for starters if you hate writing articles and you can’t afford to hire people to write for you then don’t. Get free articles. The first place to look at for free articles is the public domain.  Here you won’t have problems with copyright infringement and the following penalties if you get caught for plagiarism. Your article marketing journal strategy could get off the ground.

Public domain articles are articles freely given to anyone who can find good use of it. The copyright is given for free. You can publish it on your website as yours, put it in a newsletter; it’s your decision. Always remember though that you will have to choose articles that are relevant to your website’s niche.

The downside to public domain articles is that since it is free for everybody, many of your competitors may have access to them as well. Since every site needs to be original and unique even though you have the same niche, this could be a predicament. You may also have to edit them a bit to place more keywords and keyword phrases to make them better.

Another way to get free articles is to allow other websites, which has the same subject or topic as yours, to submit articles to your site. But use this opportunity sparingly. Use this only to augment your site a bit, but don’t leave your contents at the mercy of article submitters. Submitted articles have embedded anchor text in them that directs you visitors to the websites of the articles owners. It’s still important to have your own articles. You could use them to link to your other websites or to your favorite authority websites.

But to truly feel the power of article marketing, go for original articles. There are many article writers who accept part time and freelance article writing jobs and charges only minimal fees. You can get good original articles that have all the keywords and keyword phrases you need that you know people are looking for.

The investment you made for these articles is worth every penny because you could use them for all the benefits you could offer. You hold copyrights to them and you will be able to use them anyway you want. Your article writing needs have just been solved.

What is there left to do? Start building your empire through a marketing journal articles strategy.

The words that you use when writing Google ads are a whole lot more important than you think. The vast majority of people out there in cyberspace are looking to get their problems solved. They want to read about all the features of your products, as well as its price. The big challenge for you as an advertiser is the limited space you have to work with. In Google ads, the headline is only 25 characters, and the body is only 35 characters. Therefore, your objective has to be a clear, simple and relevant message from your ad.

The headline must contain the exact keywords on which you are bidding and paying for. Write anything else and you are getting robbed. Lots of marketers make the huge mistake of writing a headline that will push the product title or brand name, but you must know that most of the time people who are seeking solutions are always seeking information first and not a product review. Therefore, your Google ads must be as relevant as possible to what people really want. And if your potential customers feel that the ad is truly relevant, then they will click your ads, and your CTR will increase.

After the headline, you still have two lines remaining from which to sell your potential customer on your great product. The question to ask yourself is what would you be searching for if had this same problem? The answer is most likely that you would want to know about the features of your product and whether it can fill your needs. So the second line in your ad needs to be about the benefits your product is offering.

The last line in your ad should emphasize your unique offer. And you should have a unique offer or something that makes you stand out a little. Just keep everything simple, and do not include any call to action phrase here.

In conclusion, a good ad needs to be clear, straightforward, interesting, customer-centered, and most importantly, relevant. Selling on the internet is just like selling in person. Many people will discover that you are conducting real business, and they will click and buy. And this is how to make money with Google ads.

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According to some research that has been done on the subject, it is estimated and a new website receives 85% of its new visitors from search engine traffic. In light of that fact, it’s no wonder that webmasters spend huge money on search engine optimization (SEO) to attract visitors from Google and the other search engines.

One common question that newcomers to internet business always have is if they can find a way to get a top search engine ranking, or is it too late to be able to pull it off, or will it simply cost a fortune in SEO services to get there.

Search engine placement services
The optimistic say that there is still room at the top of the rankings. The answer is in employing proven search engine optimization marketing services, or in gaining the necessary skills to do it yourself. There are lots of “experts” out there who will tell you about black hat tricks, for a price, or who want to sell you their latest way to try to fake out the other search engines.

The reality is that there are not any magic tricks or secret ways to achieve good page rankings, at least not on a permanent basis anyway. There are lots of “experts” out there who will tell you about black hat tricks, for a price, or who want to sell you their latest way to try to fake out the other search engines. But if you fall for these things, you might get a quick spike in traffic, but you most likely will find yourself completely banned.

Search engine optimization
So, stay away from the smoke and mirrors approaches like cloaking, keyword stuffing, invisible links, mirror pages, and any type of software that is designed to try to pull the wool over the eyes of Google and any of the other search engines. The legitimate approach may take more time and effort by you won’t be in danger of being completely dropped from all the search engines.

Again, you can choose to go the route of securing SEO services to help you get your site listed in on Google or the other search engines, but the fact is that you can do it yourself and you definitely will be better off over the long haul by learning those skills. Not only will it be much cheaper, but it will also be the safer route for you to take.

Optimization services
Safer? The reason for that is that once you turn over the responsibility of properly handling the search engine optimization marketing of your site, you lose an element of control that you have turned over to a stranger. If the person offering their search engine optimization seo services decides to raise their rates, or decides to test new “tricks” using your site, your site can be held hostage, or it could end up banned.

Reaching top search engine rankings may actually be simpler that you may think at this point. The main objective should never be to attempt to trick search engines, but to cater to them instead. In this fashion, you can attract the right traffic naturally and have a constant stream of new visitors.

You cannot expect such a thing to happen overnight, but with time Google and the other search engines can come to love your site and reward it with high ranking and lots of targeted visitors.

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If you have started on your very first Internet marketing venture, some AdWords tips can help get the ball rolling for you. Making money with Google AdWords is very easy, and yet most people fail miserably at it! Using AdWords effectively requires a precise combination of art and science. You should be able to get that creative edge on your competitors, and you should also be able to manipulate the number-game!

Designing The Ad

• Be specific. This is the most important of all AdWords tips that you’ll get. You only want clicks that can convert to sales. So be exact in the header-line of your Ad. If you sell floral pattern bed sheets, mention the entire thing in the heading. You don’t want people looking for geometric patterned sheets clicking through!
• What’s-In-It-For-Me. Yes, tell the customer how they would improve by using your product. Find out what they need, and then provide it to them.
• USP. What makes your product unique? How would a person benefit by selecting your product over any other brand?

Click Here For Free Info On How To Make Money With These AdWords Tips

Keyword Selection

• Cost. Most articles on AdWords tips will tell you about finding a coequality between the popularity of keywords and their CPC. Sometimes incorrect spellings can also get you a bevy of targeted traffic while keeping the CPC low.
• Targeted traffic. For exact keyword phrases, use quotes and square brackets, like NYC Theatre Tickets or [Lion King Broadway Tickets].
• Freebie hunters. Use -free to keep them away as they aren’t likely to result in any sales.

The Extra Edge

• Own website. What most articles on AdWords tips fail to tell you is that it is also important to have your own website, with a appropriate opt-in form so that you can build a mailing list of all visitors. People who don’t buy now can undergo a change later.
• Landing page. It is better to have a separate landing page for each of your products, just like a separate Ad for each of them. This ensures a better customer experience and makes it easier for you to track the individual conversion rates of products.

Click Here For Free Info On How To Make Money With These AdWords Tips

Number Crunch!

• Budget. Another hard-to-find point in the most common AdWords tips lists! You need to make a budget, as to how much you can bear to spend per sale, and then stick to it.
• Profit. Ascertain your profit/sale. Then use that data to work upon decreasing cost or increasing sale, so as to reach the desired profit.

So that’s about it! The above five AdWords tips can help you get your profits elevating. Oh, did I miss the fifth one? Well, the last tip in my list is Testing. You can simply never have enough of it. You need to keep testing and re-testing; keep changing a word here and a phrase there; keep improving! And don’t forget to enjoy the experience!

Click Here For Free Info On How To Make Money With These AdWords Tips

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If you have chosen article marketing as your online business marketing solution, you are going to need to purchase some good article marketing software. But Where to Start? What is the best software to use? What is best for my business application? These are all good questions when you start looking for the best article marketing software to fit your business needs. I will identify some key factors , that I learned by trial and error that have worked very well for me and my business. Just like most folks I struggled when making the decision to buy my article marketing software.

#1 Key Factor Finding article marketing software that has the option to “spin your your tittle,main body and author resource box is a must if you expect to be successful at article marketing. The reason this option is number one on our list is because you need to be a to generate multiple versions of your article every time your article is published to either a blog or article website. You also need to be able to generate multiple back links and multiple anchor text. If the article marketing package you are looking at doesn’t have this option stay away from it. doesn’t have this function don’t purchase it, you would be my opinion be wasting your money. If you are not familiar with spinning , then here’s a brief definition for you. Article spinning is where you replace a word, complete sentence or even a entire paragraph with another when publishing articles.The advantage of spinning an article is that you can submit your article many times to different locations without having your article labeled for duplication by the search engines. One key primary advantage of article spinning is you can target different niche keyword phrases within more broad keyword phrases. If you are crafty you can generate some quality traffic to your blog or website.

Key factor #2 The article marketing software must have a database of sites to submit to pre-loaded in the software. Also the software needs to have an option to submit automatically or manually.If the software package doesn’t have at least 500 preloaded site do not purchase. Use 500 sites as your baseline when evaluating any article marketing software package. All you have to do is visit each site sign up , then load your userid and password in the software for that particular article marketing website. The other type of article marketing software you need to evaluate is a automated service that submits your articles to blogs. The service needs to have the same options as the packages you evaluate that submit to the article sites. the advantages of a article marketing service for posting to blogs is they post your articles to blogs automatically everyday. If there database is large you could be posting to 1000′s of blog sites. Major backlink potential here.

#3 Key Factor The article marketing software package or service you are evaluating should have periodic software programing updates.The package should also update their pre-loaded sites on a regular basis. If you do not have these options , do not purchase the package. For example the package I use you have to sign up online and the programming is updated on a regular basis, and about every three months you have the option of getting all the new sites loaded free of charge. The article marketing service for submitting to blogs is updated daily, with new blog sites and software enhancements.

#4 Key Factor Make sure you check out the article marketing software manufacturer’s customer service. If you have problems you will will need to have them fixed in short order. Both article marketing software and service programs I use have excellent customer service and they are very prompt to reply back to your questions or problems.

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Mark Fleagle

Are you a mere beginner in the field of online marketing?  Are you deprived of the resources to to win the consideration of big time joint venture partners?  lacking the finances required by PPC campaigns?

No problem!

Here are 5 free but highly effective methods you can use to advertise your business on the internet.

1.    Article marketing:  Write an article related to the topic of your online undertaking.  See to it that this article shares something noteworthy.  Submit the article to the main article directories in the World Wide Web, particularly www.ezinearticles.com, www.goarticles.com and www.isnare.com.  Include a resource box, which should mention informative facts about yourself or your venture, as well as the link to your website.  Do this at least 3x every week.  In a short period of time, you will receive direct traffic courtesy of the people who got interested about your articles, as well as indirect traffic as a result of a higher search engine position gained via the hundreds back links you are sure to win per article.

2.    Exchanging links:  This is a matter of you scratching another’s back, and him doing the same for you.  Other internet businessmen are also looking for exposure for their enterprises.  Partner up with them by ensuring to place their link on your web pages if they will reciprocate your kind deed.

3.    Distributing press releases:  Many real world and virtual world publications are always looking for newsworthy items to use.  They study newswires for such works.  You can craft a hype-free, noteworthy news item about your internet enterprise.  You may state the launch of your enterprise, minus self serving words of praise, of course.  You may announce the upload of your web pages.  You may announce the launch of a new item, without the slightest tinge of a sales pitch.  Craft a press release, and distribute the same to online newswires like www.prweb.com, and in a matter of hours, offline and virtual world entities will be picking it up, feeding fantastic traffic to your web pages.

4.    Exploit the power of user-driven web tools:  The beauty of Web 2.0 websites is that the online denizens themselves are empowered to determine what’s hot and what’s not.  You can use this to your advantage by specifically targeting social news networks (Digg.com, Reddit.com, Propeller.com), social networking websites (MySpace.com, FaceBook.com), and social bookmarking services (StumbleUpon.com) and making them a part of your marketing adventures.  Indeed, Web 2.0 websites are free to exploit over and over again.

5.    SEO:  8 out of 10 visitors that you will be able to get for your website will be referred by the search engines.  And search engine traffic is free, if you can create your web pages to win the attention of those search engine spiders

After a webmaster has gone to all the time and effort to plan, design and build a website, the next major hurdle they face is to get the word out so that the site can start enjoying some traffic, in the form of visitors. If there is no way for people to discover a site, then the traffic will never come and all the time and effort that went into the website development will be for naught. Search engine marketing has proven to be one of the most effective methods for drawing visitors to a site and building a stream of website traffic.

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When it comes down to learning all the SEO website tips on offer, new webmasters quickly realize that there is a great deal of work involved in properly marketing for search engines. However, once it is properly understood and begins to be implemented, it gets easier over time. In fact, there are many webmasters who have learned search engine optimization and have used it so routinely in their website marketing that they say that it simply becomes second nature to them.

However, for those who are new to the terminology and the many details involved in search engine marketing, it can be a daunting undertaking at the beginning, especially when one in anxious to promote their new website. Fortunately, if a webmaster will approach the task slowly and methodically, and consistently put what they have learned into practice, then SEO can be fairly simple and straightforward.

Then, once the principles to traffic building are learned, webmasters will eventually start to see their website statistics showing signs of increased traffic to their site. A site that has been properly search engine optimized will attract highly targeted visitors by virtue of the fact that the site will be listed in the SERPs, or search engine results pages.

When a site gains high listings in the search engine results pages for certain keywords or keyword phrases, the visitors are referred to as organic traffic. This means that the traffic comes as a result of natural placement through search engine rankings and not as a result of any paid advertising, such as pay-per-click ads, also called PPC advertising.

Organic traffic is considered by webmasters to be the best they can hope to get because it is essentially free. When a person goes to a search engine to look up a specific term, they are showing definite interest in that term. When the web content on a site matches that term and the search engines rank the site highly because of good search engine optimization, it is a natural fit and the visitor is able to find the information they seek.

Both web content and proper web content management are important aspects of good search engine marketing because the search engines now put so much emphasis on good quality, relevant, and fresh content on a website that is ranked well. In addition, good keyword research and keyword targeting are also essential elements of effective search engine optimization.

The internet is an amazing thing. People all over the world connect to the internet each day. Some do it for professional reasons and others are simply passing the time. The internet has become a great way to shop, communicate and even get your message out. If you own or run a webpage or site then you know how important web content is for your business. The right content can attract new business and new advertisers. The wrong content can mean less hits and a decline in visitors.

When it comes to traffic, there are two proven ways to get higher traffic and interested buyers to flood to your websites or affiliate offers. That is organic search (search engines, writing articles etc) and paid traffic (PPC being the most efficient).

Whilst 2 techniques are capable of bringing in large amounts of targeted traffic that are willing to buy from your site, the paid option has certain advantages over organic search engine listings.

To start with, paid traffic is able to bring in traffic in lightening fast time as opposed to organic traffic. Whilst organic traffic from the search engines might save you money over time, you have to realize that time is also money!

So why do a lot of struggling marketers still shy away from paid advertising such as Google Adwords? Is it because it doesn’t work? Well, maybe it didn’t work for them personally but it sure does work for millions of other marketers. So the real question is how to make it work for YOU.

If you are promoting affiliate offers then the you have to consider whether you can link directly to the merchant’s web page using your affiliate link in the PPC ad, or if you would be better off sending your traffic to a landing page hosted on your own domain (or on a free domain elsewhere if you don’t own a domain yet).

This is a common hurdle for affiliates and there are pros and cons to each tactic. Let’s look at why you would want to link directly to the merchant’s website instead of using a landing page on your own site:

1. You can quickly throw up the entire campaign and test the water with the product
2. You don’t need to worry about writing sales copy or actually creating web pages
3. You eliminate one less hurdle for the visitor to go through before making a purchase

Whilst all of these benefits seem pretty conclusive, the truth is that there is actually a greater effectiveness of using your own landing pages to pre-sell the visitors on the affiliate product that you are promoting, such as:

1. You can warm the visitor up and prepare them for the sales pitch
2. You can tell your story and make the visitor connect with you emotionally, which rockets conversions!
3. You can get the opportunity to capture an email address so that you can send out multiple offers to the same person (all for the same product if they don’t buy straight away).

Another problem with directly linking to affiliate offers is that Google Adwords will often penalize you for doing so, if other advertisers are also doing this on the same keywords that you’re bidding on. Google doesn’t want a ton of duplicate ads for a keyword, so you need to be unique.

Super affiliate tests have proven that sending people to a pre-sell landing page that either contains a personal recommendation, a review or a chance to capture people’s email addresses is likely to rocket your conversion more that you can predict.

And in the moneymaking but competitive world of PPC advertising, where every click cuts into your profits, then a higher conversion ratio is your ultimate goal.

Google rotates ads that point to the same display URL. If you and 99 other folks are advertising a specific affiliate product, and are all using direct link, you dilute the number of times your ad will be seen. Google will only return one ad per display URL when a search is performed.

Article Marketing

Let’s assume you just started up your own online venture. You know the only way for the venture to be a success rather than fail is for you to promote it. This can be achieved either by paying for advertising or get the same attention for free with article marketing.

The first thing you should do is research your article marketing subject. There are many excellent keyword tools available to help you choose which keyword phrases will bring you visitors but also you need to make sure there is little competition as well or you will not get good results in the search engines. Your keyword phrases need to be relevant to your sites topic and be getting plenty of search queries but not too many results. You can read a more detailed post about keyword tools for a better understanding.

Once you have chosen your targeted phrases you will need to use it in your articles title, several times in the first paragraph, a couple of times in the body and once again within the closing sentence for optimum results.

Always write for the reader when article marketing. In other words write it for people, not Google. We can help our articles climb the search engine rankings but they won’t do us any good if people read the first sentence, decide it’s rubbish and hit the back button. Keep it simple and to the point. Use bullets or numbers as they will get your major arguments over quicker.

Once finished, read it a few times and make sure it is written correctly and that you have your targeted phrases in the right places. Once you have checked it, read it again, several times. If something doesn’t quite read correctly, rewrite the part and remember while you may be an expert on the subject, your reader is not.

The ending of your article is the most important part yet many who rely on article marketing miss this point completely. Your article gives the reader information that they have searched for but now you want them to be hungry for yet more info by visiting your site. Point out the benefits of clicking your link and visiting your own site. “Click here for more info” does not work any more. Explain to them exactly why they should and what they will find: a a more detailed article, A valuable resource they can use etc.

Finally be choosy where you send your articles and it helps greatly if you rewrite the article every time you submit it to a directory or blog feeder. I would give the original version to ezinearticles.com and hang fire until they accept it before submitting it to any of the other article directories. This is because they are the best so get you most traffic but they never articles that have already been submitted elsewhere.

Article marketing is still the number one method of promoting a site without spending ridiculous amounts on Pay Per Click. Just 1 article every day will result in 100 articles on perhaps 1000′s of sites in just 3 months from now all with links promoting your site.

For the ultimate bang in article marketing take a look at submitting your articles to Article Marketing Automation. It means a bit more work as the articles take around 3 times as long to write but the results are 15 to 20 times better.

When people are first getting started in trying to understand viral internet marketing they typically have a lot of questions as to what types of strategies and what methods actually work with viral marketing strategies.

Let’s take a quick little walk into the world of some of the most popular and top ways to use viral internet marketing selling to your advantage.

1. Firstly and no doubt most importantly, think beneficial…

The viral nature or aspect of the offer has to be very beneficial to the reciever. Whichever way you look at it, this is job one. This, as with most things, is easier said than done. Whether it’s beneficial emotionally, monetarily, a gift or otherwise, this is the foundation of any viral campaign to take off.

Mind you, if this part was so easy to pull off..we’d never get any sleep because of the bombardment of viral spread. So, when you look at it…it’s actually hard, but, when you think about it, that’s great.

2. For blogging and email marketing you can almost think of this as in reverse. Start from the bottom up and work your way back from your blog posts and headlines.

The thing is..If it isn’t concise or easy to implement..and mention the benefits off the get go…it probably won’t work out for you virally.

3. From the saying that has been around for what seems forever…

K.I.S.S
Keep It Simple Stupid

Remember, you have to get a person’s interest fast. You can’t have your message all jumbled up with confusion and distractions to the viewer!

Sure, yes, of course, but we need to be clever…but realize some people might not get it as easily as others.

Ok, so what types of things will sell the reader to perhaps “get it” and want to pass things on?

4. Well..i’m sure this isn’t suprising. Obviously, “Sex Sells”.

Of course it’s most likely NOT sex you will be selling. But, if you’d like to get a flow going..and curiousity should be brought on..sneaky suggestive sexual inuendos can do the trick. Catching friends off guard and playing with them is some things people like to do with methods lis this.

5. Be sure to try and get their funny bone! Humour works very well with viral ideas you’d like to spread. Always remember this. Think about how many commercials you’ve seen where you said to friends, “God, you have to see that commercial? It’s hilarious!”

6. Brand Or Name Leveraging- A very good way to use viral marketing is by leveraging well known figures, brands, people etc. People that are familiar with your this popular entity seem to require less information about it. If it’s highly recognizable it will help give you a common ground with the reciever.

Be sure to check out all of the legal litigations of doing something like this though, before moving ahead with it.

7. Don’t come off as a phony trying to get your message to virally take off. If you are trying to hard to get people to do something, they can usually sense this and it will backfire on you. People have pride and want to think they came up with the idea all on their own. If you have done your part on creating good viral marketing aspects, this will take care of itself.

8. What’s in the new or headlines? What’s popular?

If you can utilize already popular events it can help you to get your own thing happening. People are aleady talking about it. Try and use this to your advantage!

9. Everybody loves a mystery! Creating mystery or keeping people hanging with a viral marketing concept can only help get that interest happening. Don’t forget though, you will upset a few people if you don’t eventually come clean with things!

10. Think about reality. People often times loath corporate image and that type of advertizing. It’s better to come off with down home and more earthy viral message. Your messages will work better if people feel more comfort by being able to identify with the message easier.

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