HelpWithDebtNow.com is a NEW website – registered in June 2008. This website illustrates the POWER of “long tail keywords”. The site is constructed in WordPress and uses the Mimbo theme for the magazine style.

Domain Name

The domain name exploits a long tail keyword phrase namely “Help with Debt Now“.  There are over 1.6 million competing pages for this phrase. There are 2 important factors – choice of .com TLD and the keywords in the domain name – note no hyphens. Both of these factors help with Google SERPs. WordPress is a great platform for designing a site with the aim to get top rankings. The inherent structure of a WordPress blog gives you a built-in headstart on SEO.

Within short period of time the site achieved page 1 rankings on Google.com for the phrase “Help with Debt Now”. Currently it is the #1 site (October 2008) – of course, there is no guarantee of a continued #1 ranking!

Getting Pages Ranked

One of the key elements of using WordPress is the wide availability of quality “plugins”.  Seo Adviser heartily recommends the “All in SEO pack“. Installation and use is a doddle! In the background the plugin ensures that the Meta Tags and Title are created correctly for optimum SEO.

Step 1 – Keyword Research
Using free products such as Nichebot or the Google External Keyword tool you can find long tail keywords with reasonable traffic. Tips: see our article: How to get Top Search Engine Rankings today

Step 2 – Construct Article
Create an article about the chosen long tail phrase. Make sure you put the term in the title of the article, first paragraph of text and maybe sprinkle lightly in the remaining text. Bear in mind you are writing an article for the reader not Google. DO NOT STUFF the article with repeated use of the long tail phrase.

Step 3 – Publish
Before publising your article make sure wordpress has been setup with a good Ping list. “Pinging” will notify many sites of the new article. You can find an extensive ping list << here. Publish your article!

Step 4 – Promotion
Link to the article from within your own site. Make sure the exact phrase is judiciously added to a few pages (that are on the same theme) and link back to the article. Bookmark at a few social sites such as Digg, Del.ic.ious, Stumbleupon, etc. Do not go overboard. Submit an article to Ezinearticles.com – in the resource box add the long tail phrase and link back to the article page on your site.

SERP Results

Here are some results for long tail phrases from October 2008 (Google.com):
Major Credit Bureaus Database – #5
Credit Card Bankruptcy Avoidance – #7
Dealing with rude debt collectors – #1
Living on a Dime – #19

Each article will bring a trickle of traffic from Google (and the other search engines). Constantly adding articles focussed on “long tail keywords” will eventually build a good level of traffic after several months.

Case Study: Choosing a Domain Name

It is not often that choosing a business name and domain name is so easy!

A business selling chateaux – what shall we call it? How about ChateauxProperty.com? Hm – that was easy.

In this case, the choice was straightforward. Critically the domain name was available – althought it would be also good to buy up chateauproperty.com if and when it becomes available.

The name is memorable and from a SEO perspective the Domain name contains the important keywords: namely, “Chateaux” and “Property”. Within a month of launching the website, “chateaux property” was on page 1 of Google.com! This illustrates the remarkable importance of the keywords in the domain name. Wherever possible, Seo Adviser will always recommend the .com TLD and keyword-based domain names.

August 2008 update: ChateauxProperty.com has very high Page 1 rankings on Google.com for
“chateaux property”
“chateau property”
“chateau property for sale”
“chateaux property for sale”
…. including some #1 rankings!

This illustrates another point – if you get high rankings for short keyword phrases such as “chateaux property”, then you will often rank well for long tail keyword phrase variations such as “chateaux property for sale”.

Contact Seo Advisor for help on evaluating and choosing domain names.