Social Media and Links How can we use Social Media to build links? The video lays out a very scalable way to build links for just about any business. The video reals useful social media tools to use, and explains how to use them. Also tips on how to use Twitter and Google +. So [...]

Silo Categories You may already have heard of silos in relation to website design and realise that you are better off focusing on this new design and format when you’re chasing those all-important search rankings. A site that is constructed in silo style has a very rigid architecture. Every silo symbolises a category and articles [...]

OK  – you know you need links. Yes, I know I need quality links from authority sites in my theme. Not so easy is it? So perhaps I will try some black hat techniques. Whoa don’t go down that route if you want to avoid the wrath of big G. Where then do I get [...]

Simple answer no! Applies to both outgoing links and incoming links. Outgoing Links Linking out to bad neighborhoods is BAD – you are effectively recommending a BAD site in Google’s eyes – so watch out, and protect yourself by checking all sites you link to! Google, however, approves of you recommending good resources, and you [...]

How does Google treat links from social media sites like Twitter and Facebook? Matt Cutts discusses this in the video below. This caught my ear: about how. edu and. gov links do not pass any more juice than some. com. So many folk are under the illusion that additional link weight is given by those [...]

So you know about the importance of external links into your site! You probably appreciate that links should be coming in from a diverse set of domains. However, this video illustrates how links from a small number of authority sites is OK – IF they are linking to a variety of pages on your site. [...]

Wouldn’t you like to know How Many One Way Links Needed to Get Google Page 1. This video explains why it is NOT possible to guess – but does illustrate how to see your backlinks. Off-page factors are the KEY – one major influence is the number of backlinks and there is a free way [...]

In this excellent video about Link Building. Chris Cemper reveals case histories about Link Building. His startling relevation that Page Rank does not matter how important it is to vary anchor text tripping the Google filter View this video for a thorough explanation about link building for a real estate client.

Link Farms A tactic, Link Farrms, that has often been used in the past is EASILY detected by Google – so beware! As always webmasters can elect to employ poor strategies to develop links quickly in the hope of getting top rankings. Getting a lot of links quickly will raise a flag with Google too. [...]

A question we often get asked is “How do you know if xxx.com is a good site for linking purposes?”. The question refers to both incoming and outgoing links. As with many SEO matters, the advice cannot never be concrete but is littered with maybes and ambiguities. In general, you want to attract good quality [...]