How does Google treat links from social media sites like Twitter and Facebook? Matt Cutts discusses this in the video below. This caught my ear: about how. edu and. gov links do not pass any more juice than some. com. So many folk are under the illusion that additional link weight is given by those [...]

So you know about the importance of external links into your site! You probably appreciate that links should be coming in from a diverse set of domains.
However, this video illustrates how links from a small number of authority sites is OK – IF they are linking to a variety of pages on your site. A [...]

Wouldn’t you like to know How Many One Way Links Needed to Get Google Page 1.
This video explains why it is NOT possible to guess – but does illustrate how to see your backlinks.

Off-page factors are the KEY – one major influence is the number of backlinks and there is a free way to get [...]

In this excellent video about Link Building. Chris Cemper reveals case histories about Link Building.
His startling relevation that

Page Rank does not matter
how important it is to vary anchor text
tripping the Google filter

View this video for a thorough explanation about link building for a real estate client.

Listen to this post

Technorati Tags: anchor text, google filter, [...]

Link Farms
A tactic, Link Farrms, that has often been used in the past is EASILY detected by Google – so beware! As always webmasters can elect to employ poor strategies to develop links quickly in the hope of getting top rankings. Getting a lot of links quickly will raise a flag with Google too. So [...]

A question we often get asked is “How do you know if xxx.com is a good site for linking purposes?”. The question refers to both incoming and outgoing links. As with many SEO matters, the advice cannot never be concrete but is littered with maybes and ambiguities.
In general, you want to attract good quality inbound [...]

Your site is important – do not take risks that can incur the wrath of the Google God. Imagine you have spent years building your website – adding content, gaining reputation and getting a flow of traffic to your website. You have made a big investment in time, effort and often money! You do not [...]