Penguin Update Following hot on the heels of the Panda updates comes the Penguin update (first of many as the algorithm evolves – so many more sleepless nights for webmasters!). The Penguin update is supposed to improve search engine results by removing sites that have spammed Google with poor quality links, and repetitive anchor links.  [...]

Using Blog Networks Using Blog Networks has been a popular route for webmasters / seo firms to gain links via articles. Of course, you are trying to game Google and when Google finds out it will devalue such links. That time is now – so you have been warned. Andy Williams and others have outed [...]

1. Great Headlines The goal of the headline is to stop readers cold and draw them into your post. You can’t do that if you use cute, clever or confusing headlines. 2. Linking to old posts Just because you’ve published a post doesn’t mean you should forget about it. Each post is a valuable asset [...]

One of the questions we are constantly asked about is the use of Flash (particularly on the home page). Jonathan Hochman has an interesting article on this topic. Here is an extract. Search-Friendly Flash Search engines have the ability to read Flash files and extract text and links. In particular, Google and Adobe announced a [...]

Google makes continuous adjustments to its algorithms and thus there has been a recent big change in its search results. As a result, the webmasters of the numerous sites will have to change some of their search engine optimization or SEO strategies. Otherwise, they will lag behind many others who are already up now in [...]

Yoast WordPress SEO plugin We have been impressed with All in One SEO and the Ultimate SEO plugins and have been watching the development of the Yoast WordPress SEO plugin. I think it is time to get off the wall and recommend the Yoast WordPress SEO plugin. Although the interface needs improvement for beginners, the [...]

Panda Update Have you been affected by Google’s Panda / Farmer update? Obviously, this has had far reaching affect, and Google feels obliged to offer more advice. If you cannot answer “yes” to the following questions then your site might be hit by this update and subsequent updates as this is rolled out across the [...]

URL Shorteners URL shortening is a technique on the World Wide Web in which a URL may be made substantially shorter in length and still re-direct to the required page. This is typically achieved by using an HTTP Redirect on a domain name that is short, which links to the web page that has a [...]

One of our most trusted partners is seoMOZ – their data and material is always excellent. So when they release findings, you should take note! Here are their preliminary findings for 2011.   Facebook + Twitter are Big. Even if you don’t believe that it’s having a major impact on the rankings directly, the correlation shows [...]

Google Farmer Update Now that the dust has settled on the latest major Google algorithm update – referred to as the “Farmer” update – how are you faring post the Google Farmer Update? It seems that sites with quality and original content have seen improved rankings whereas those with duplicate content have bombed.  “Adsense” sites [...]