SEO can be described as the process of optimizing pages that are to be found in search engines such as yahoo, Google, and Bing et cetera. Therefore, SEO can be described as a science that deals with technology, website technicalities and implementation of techniques of coding, website et cetera. There is also the art part [...]

It was announced by Matt Cutts at SMX West yesterday that Google will be implementing a rolling version of Panda so that we will see gradual shifts in the SERPs rather than sudden (often catastrophic changes for some sites) updates. As Dan Thies and Leslie Rohde have commented there are some positives especially if you [...]

Have you received a warning about unnatural links in your Google Webmaster Tools? Trying to remove spammy links? Then check out this latest tool from Google. Matt Cutts explains below: Remember to use this tool with care – links are your lifeblood and DO NOT REMOVE good links. As Matt Cutts says very few people [...]

Penguin Update Following hot on the heels of the Panda updates comes the Penguin update (first of many as the algorithm evolves – so many more sleepless nights for webmasters!). The Penguin update is supposed to improve search engine results by removing sites that have spammed Google with poor quality links, and repetitive anchor links.  [...]

Using Blog Networks Using Blog Networks has been a popular route for webmasters / seo firms to gain links via articles. Of course, you are trying to game Google and when Google finds out it will devalue such links. That time is now – so you have been warned. Andy Williams and others have outed [...]

1. Great Headlines The goal of the headline is to stop readers cold and draw them into your post. You can’t do that if you use cute, clever or confusing headlines. 2. Linking to old posts Just because you’ve published a post doesn’t mean you should forget about it. Each post is a valuable asset [...]

One of the questions we are constantly asked about is the use of Flash (particularly on the home page). Jonathan Hochman has an interesting article on this topic. Here is an extract. Search-Friendly Flash Search engines have the ability to read Flash files and extract text and links. In particular, Google and Adobe announced a [...]

Google makes continuous adjustments to its algorithms and thus there has been a recent big change in its search results. As a result, the webmasters of the numerous sites will have to change some of their search engine optimization or SEO strategies. Otherwise, they will lag behind many others who are already up now in [...]

Yoast WordPress SEO plugin We have been impressed with All in One SEO and the Ultimate SEO plugins and have been watching the development of the Yoast WordPress SEO plugin. I think it is time to get off the wall and recommend the Yoast WordPress SEO plugin. Although the interface needs improvement for beginners, the [...]

Panda Update Have you been affected by Google’s Panda / Farmer update? Obviously, this has had far reaching affect, and Google feels obliged to offer more advice. If you cannot answer “yes” to the following questions then your site might be hit by this update and subsequent updates as this is rolled out across the [...]