Do you use nofollow correctly?
By admin • May 12th, 2009 • Category: SEO Advice“Nofollow”
We use nofollow a lot! Ideally for what is referred to as “sculpting”; in essence you are trying to use “Google Luv” or “Google Juice” efficiently on your site. Passing Google PR juice ONLY to the pages that you want ranked well.
For example, do you want some of a page’s google PR to be shared with a contact page or a product sales page? If you have links to both on a page with PR, then use the “nofollow” attribute on the link to the contact page. Visitors to the site will still see the link to the contact page but juice will not be transferred to the Contact Page (assuming you do want your contact page to compete for rankings with the millions of other contact pages!). However, your product sales page will be receiving Google Juice.
But is it as simple as that?
SEOmoz Whiteboard Friday – Dangers of Nofollow from Scott Willoughby on Vimeo.
Enjoy!
admin is Howard Farmer - over 20 years of IT experience with IBM, Lotus, GE and Ameridata.
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