Does Twitter work in Business Marketing?
By admin • Jan 25th, 2009 • Category: Social MarketingTwitter Business Marketing
A lot of people say they do not get Twitter. “Waste of time”, “Microblogging – so what”, “Just like texting – so” and many similar comments. First remember that Twitter is expanding at a phenomenal rate – a whole new audience to market too. Yes, Twitter is a very effective business marketing tool.
One of our clients, 1st for French Property, have a twitter page with logo and contact information and link to their site. They publish new properties daily on their Twitter account. In addition, every time someone “follows” them they get a direct message (via SocialToo) with a reminder of 1st for French Property’s real website.
At the last look (25th Jan 2009), they (1st4FrenchProp) had 290 followers (not large by Twitter standards but growing) and this produced in the last week 32 visits with an average page view of 4.69 pages. Some established Twitter accounts have in excess of 15,000 followers – perhaps that would yield 1600 + additional visitors in a week?? Looking at Twitterholic – number 100, on the Twitter charts, has 13,000 followers; Barack O has over 100,000 followers. Seems like Twitter marketing could be a useful weapon.
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admin is Howard Farmer - over 20 years of IT experience with IBM, Lotus, GE and Ameridata.
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I use cli.gs to track click throughs on Twitter posts and have found that the number of clicks on certain items is often higher than I expect.