Link Building Strategy: Adding NEW links to OLD pages

“Old” pages on your site might already have authority and Page Rank so adding a new link on an old page will help you to rank a new page. Yes, this might have been true in the good ole days but no more.

Tim Grice wrote a report: Links In Old, Crawled Content Don’t Pass Weight which confirms that old authority pages do not pass “oomph” you expected.

Adding NEW links to OLD pages: Freshen Content

However, this is not the end of the story. It seems that you need to freshen your old page before getting the oomph you expected. So OK add your new link but work in some new content around the link as well. Google will see the page extra fresh material and reward your link accordingly. Whilst adding the new content, it may be wise to freshen your title tag to reflect the new content.

Does the same apply to external links? Say you can persuade a webmaster to update a link to your site from the webmaster’s site – will that pass rank too? Well, it seems the same applies – try to work in some new content again. Of course, some webmasters are resistant to adding new content. So it is up to you to boost the authority of the webmaster’s page with some social media links or other inbound links.

The SeoMoz video below explains the theory more fully:  Adding NEW links to OLD pages

Google Reference:
Why would this happen? Why would Google care if it’s an old page or a new page? We don’t know exactly, but we do have some hints from some patent filings that Google has filed, specifically, Document Scoring Based on Document Content Update. It’s been filed over and over again in different variations throughout the years. It’s kind of like the manifesto of how Google runs its search engine.  So it seems that Adding new links to old pages CAN work if you take a fresh approach!

One of the questions we are constantly asked about is the use of Flash (particularly on the home page). Jonathan Hochman has an interesting article on this topic. Here is an extract.

Search-Friendly Flash

Search engines have the ability to read Flash files and extract text and links. In particular, Google and Adobe announced a new algorithm for indexing textual Flash content on June 20, 2008. As explained by Rand Fishkin in Flash and SEO – Compelling Reasons Why Search Engines & Flash Still Don’t Mix, and Vanessa Fox in Search-Friendly Flash?, hoping that search engines can decipher you Flash is not a substitute for providing indexable HTML content.

Requirements for Successful Use of Flash

Flash animation is a great way to present complex content because it allows the designer to put more content in a finite space, without wrecking page design. For technology sites, Flash is an ideal way to present a slide show or movie explaining a complex product. At the other end of the spectrum, art and entertainment sites have a real need for multimedia, and Flash is the perfect solution.

When using Flash, we’d like to satisfy each of these objectives:

•     Clean design
•     Search Engine Optimization
•     Accessibility for a wide variety of browsers, including screen readers and mobile phones
•     Code validation and standards compliance
•     Correct functionality with IE

Reference: How to SEO Flash

Strategic SEO:SeoMoz expose a very tactical approach to SEO, where the content is built specifically for users searching for those things that deliver everything they want in the content.

Step 1: Establish the full list of keywords
Step 2: Target User Content
Step 3: Multiple or a singular keyword page focus?
Step 4: Find longer tail keywords
Step 5: Build content: Mapping keywords to content

Anyhow let’s discover the Strategic SEO approach in the Video below.

Video: Strategic SEO

If you have an existing site how do you take a Strategic SEO approach to this situation: Well SEOMOz recommend: “You can take an existing site right now, run through this process, and have just a huge win both in terms of your ability to target searches and rank for those keywords as well as your ability to better convert those visitors because of how you’ve targeted the relevance and the user intent.”

Social Media and Links

How can we use Social Media to build links? The video lays out a very scalable way to build links for just about any business.

The video reals useful social media tools to use, and explains how to use them.

Also tips on how to use Twitter and Google +. So fix yourself a cup of coffee and enjoy the tips about Social Media.

Unique Backlinks

Building unique backlinks to your pages is an essential part of SEO (short for Search Engine Optimization) for two reasons. The first reason is that it helps your pages get indexed faster, which is very important because you want the search engines to find them as soon as possible and crawl them regularly. The second reason is that it helps your pages get higher search engine rankings for the keywords of your choice. The more backlinks you have, the better. Period.

However, building backlinks can be a time-consuming, boring process. You can outsource the process to an agency and pay a lot of money… Or you can do it yourself with SocialMonkee! SocialMonkee is an instant backlink builder allowing you to build 25 unique backlinks, every day, FREE! All links are on unique C-Class IP addresses and domains. Imagine being able to create 25 unique backlinks every day, with the click of a button, FREE! Well, you can stop imagining…

So, 25 unique backlinks every day… That’s a total of 175 backlinks every week, 750 every month. If you upgrade, you will be able to build 100 uniques backlinks, 3 times a day! That’s a total of 2,100 backlinks every week, 9,000 every month! The good news is… you can get a Premium Account, FREE! All you need to do is to refer 12 members, and your account will automatically be upgraded. If you’re not really into referral marketing, you may upgrade right now for a low one-time fee.

Submitting a page to SocialMonkee via the members area takes under two minutes, but there’s an even faster way! They created a Firefox plugin that allows you to submit your page to up to 100 sites in just a few clicks, using nothing else than Firefox! If you have a Premium Account you will also get access to link reports and RSS feeds, which are great to keep track of your backlinks and get them indexed fast. Submitting your RSS feeds to RSS submitters is actually a very important step in link building.

So what are you waiting for? Join SocialMonkee now while it’s still free!

Bloggers and website owners everywhere know how important it is for a site to have high page rank. Google is very specific about the parameters that must be met in order for a site to rank well within their search results. Generally the only sites that make it to page one on Google has a high page rank. These steps will help you figure out what you need to do next in order to boost the page rank of your website.

Using internet marketing expert and You need to start working double-time to develop vital backlinks from other sites in your niche or related niches that have high page rank themselves. Don’t just reach out and ask for backlinks from other websites; take the time to get to know all about them first.

The easier you make it for sites to link to yours the better the odds are that you’ll get plenty of high page rank super high quality backlinks coming into your own site. Give them a reason to give you a backlink and you won’t be disappointed. If you take your time and slowly and steadily add new content of the highest quality to your site you will build those vital links.

An Internet Marketing Tip: Your site needs an RSS feed to remain competitive so make sure you have one and that it has been distributed. Every website that syndicates your RSS feed will have a backlink to your site on their page, which will help you garner some really good links which adds up your site’s page rank. You don’t even have to have a lot of content on your site to make this work for you.

Don’t get caught up in the details or lost in the process of trying to improve page rank fast and focus instead on how you can change it for good. Make sure you don’t lose sight of the long-term goals and the results they are sure to bring about. As your page rank improves so will the number of people you can reach through the search engines.

Silo Categories

You may already have heard of silos in relation to website design and realise that you are better off focusing on this new design and format when you’re chasing those all-important search rankings. A site that is constructed in silo style has a very rigid architecture. Every silo symbolises a category and articles which are positioned within each category must be relevant to the overall category keyword.

There is one way of thinking within search engine optimisation London experts however all too eager to clarify, which says that internal linking in a website is highly important. Significant it may be, but if you link unnecessarily it is possible to lose points in the bigger scheme of things. The truth is, the search engine robots are merely able to perform what they are designed to do, algorithmically. They cannot say to themselves, as it were, “ah, that’s what she or he was meaning to do here.” Therefore, if you link from one article to another spot on your site which is by all intents and purposes an irrational association, then the robots will essentially arrive at a dead end.

For you to get as many search engine ranking points as you possibly can depending on your on-page SEO work, your site needs to be constructed appropriately and rationally. If you have developed your silos with your connected articles underneath each silo/category head, then the articles in each silo should only link to other articles within that exact same silo. You should not, as an example, link from a deeper article in one silo across to some deeper article in another.

Linking inside a silo structure ought to be essentially up-and-down within the silo and cross-linking from silo to silo should only be performed from a category head. Keep in mind virtual assistance now!

There is a lot to think about when setting up a site from a pure SEO perspective. For those who are not really sure about how a proper silo structure ought to be applied here, when shopping for assistance with search engine optimisation London professional companies are available for you.

Links and Silos

Related articles

• SEO Video: How to Properly Silo Your Website! (seodesignsolutions.com)
• Video Demo: Website Silo Architecture Made Dangerously Simple (theme-zoom.com)

We are very impressed by Niche Reaper: a keyword research tool – zooming in on whether you can rank easily or make money. We have experienced the mind-numbing task researching keywords for niche markets. This video shows you how easy it is to use the Niche Reaper tool.

Niche Reaper has a complex algorithm to analyse the niches and keywords and only reports the niches and keywords you can easily dominate, and it simply replaces ALL of the tools I was using (niche/keyword research, keyword analysis etc.) and it provides results that will allow ANYONE to take action almost instantly.

Video Introduction – watch here:

Niche Reaper Rankings

With Niche Reaper you can discover hundreds of new keyword domains every day with a virtually guaranteed page one ranking. Of course, you will need some content, and backlinks. But you know your efforts will be worth your time and effort.

We are recommending Niche Reaper.

Article: Niche Reaper

Google makes continuous adjustments to its algorithms and thus there has been a recent big change in its search results. As a result, the webmasters of the numerous sites will have to change some of their search engine optimization or SEO strategies. Otherwise, they will lag behind many others who are already up now in the Google ranking as per the Google farmer and
Panda update.

Google farmer’s update

In the process of updating its algorithm, Google did not give any details about anything new in regards to the factors that it would like to see in the different web pages. This is an effort by the search engine to regulate more users mainly to the high-quality sites while devaluing the low-quality sites.

Mainly, Google tried to identify and penalize the rankings of the sites that generally contain copied content from other sites or the sites which have low-quality content and the sites which generally have high ad content rather than any quality content. In addition, Google also scraped sites that lack any brand trust. In other words Google took up the work of penalizing sites that
aren’t able to provide much information and value to the user.

Manny websites were negatively affected by the Google farmer/Panda update. However, the main impact of the changes appears to have downgraded most of the widely known and used article repositories. For example, the different websites like Ezine articles, Suite101, Buzzle.com, articlebase.com, hubpages.com, mahalo.com, business.com and many more. These sites mainly interact with other sites as part of their SEO strategy. One of the main idea behind SEO is the inclusion of content in the site, and that ‘content is king’. However, for many years this has lead most of the sites to add template content to their site, but they had forgotten to check with the quality of their content source. On the other hand, the sites that gained and were able to maintain their positions in the search engine rankings are Facebook, ehow, YouTube, Britannica, scribd, metacafe, LinkedIn, RadioShack, IKEA, indiatimes and so on.

Panda Update Problematic

Along with the advent of Panda update, there has been a considerable shift in sites that have been affected based on the types. The sites which were of significant brand authority have also seen large drops in their visibility, thereby resulting in a drop on the volume of traffic. Mainly, in case of the information sites this new change has proved to be quite problematic.

Guest Contributor

Yoast WordPress SEO plugin

We have been impressed with All in One SEO and the Ultimate SEO plugins and have been watching the development of the Yoast WordPress SEO plugin.

I think it is time to get off the wall and recommend the Yoast WordPress SEO plugin. Although the interface needs improvement for beginners, the functionality is outstanding especially with recent integration of the Linkex SEO analysis tool. We have used the paid SEOPressor tool in the past and frankly Lindex is equally impressive. Effectively, it is an idiot’s guide to onpage SEO, and shows you what needs to be done.

Linkdex Analysis

Here is a sample Post Analysis from a Cactus Blog

	The copy scores 61 in the Flesch Reading Ease test, which is considered OK to read.
	In the specified meta description, consider: How does it compare to the competition? Could it be made more appealing?
	Keyword / keyphrase appears in 2 (out of 2) headings in the copy. While not a major ranking factor, this is beneficial.
	The images on this page contain alt tags with the target keyword / phrase.
	The keyword / phrase appears in the URL for this page.
	The keyword appears in the first paragraph of the copy.
	The keyword density is 1.12%, which is great, the keyword was found 7 times.
	The meta description contains the primary keyword / phrase.
	The page title contains keyword / phrase, at the beginning which is considered to improve rankings.
	The page title is more than 40 characters and less than the recommended 70 character limit.
	There are 635 words contained in the body copy, this is greater than the 300 word recommended minimum.
	This page has 1 outbound link(s).

In addition you get a snippet preview:

Conclusion:
Impressive or what? This is a real bonus, and brings Yoasts WordPress SEO plugin to the top of the pile.