Killer Tips For Promoting Your Business On LinkedinBy MGB • Jul 26th, 2013 • Category: Social Marketing
LinkedIn is a social networking site designed to help people network with like minded individuals. You can put anything that you want on your page relevant to your professional experience, including a resume, contact information, references, bio and more. Your page will speak for you, so make sure that you do everything possible to be sure you are getting the best work out of your page. As a business owner, you can connect to other people in your field via LinkedIn, while also reaching out to potential clients and customers who are looking to learn more about you. When this is what you need, there are some specific steps you can follow in order to put your best foot forward.
First, understand that web traffic is king. When people are able to access your site, they are more likely to do business with you. It may not seem like a big deal, but half the battle is drawing people into your page. The best way to get traffic is to make sure that your profile speaks for you.
To do this, make sure that you include a profile picture, and invest some serious time into making your page highlight your credible information. Unlike Facebook, Twitter and Instagram, you must put some serious time and energy into creating your LinkedIn page. Think of it like a calling card for you. Without the right information, people will not get in touch with you.
Reach out to other users. By making contacts and touching base with other people in your field or in your area, you will be able to get people to click back to your page and increase your traffic. This course of action is similar to the advice given to bloggers. Bloggers are encouraged to comment on other people’s blogs, which will in turn, bring traffic back to their page.
Join groups. By joining groups within your field, you will have a better chance of meeting people who are after the same goals. Not only will this help you to learn valuable information about your profession and the changes taking place within it, you will begin making friends and business associates that can help you out along the way. Think about it, don’t people enjoy doing business with the people they already know? Rather than approaching people with a “what can you do for me” approach, simply touch base and begin building friendships. This way, when they do have business opportunities that you are suitable, they will have you in mind and will be glad to go into that venture with you.
Optimize your LinkedIn page
When you optimize your LinkedIn page with the best information possible, you will be able to get everything that you need along the way. People who want to make their business work for them understand the power of social media and will be able to make the most out of any platform they choose. You can weed out the junk with LinkedIn, because it is geared specifically toward professionals. In order to make sure that you connect with people who can help you out, make sure that your page speaks highly of you and is able to give you everything that you need along the way. The page can be a valuable tool if you use it the right way.
Author Bio: Sebastian Webb, born 1987 in NYC is an SEO Consultant for agency that rents car, Proctor Subaru. His hobbies are writing, blogging and photography. He also likes doing charity work, because making others happy is his great virtue. In this article he wrote today, he explained how you can use LinkedIn in order to help your business and yourself. LinkedIn is a very powerfull social network, and I hope this article helps you to better understand it.