Long Tail Keyword Marketing with Brand Names

The facts: it is easier to get top rankings on long tail keyword phrases; people looking for brand name products are in “buy mode”.

So concentrating on long tail keyword phrases including a brand name makes commercial sense and should be easier to achieve!

SeoAdviser have been helping a Pet website to improve rankings for important keywords. To illustrate the process, we can take an example – to protect the website we cannot reveal the exact product – in the dog flea treatment area. The long tail keyword consists of 3 words – something like “xx brand 99″.  These were the steps taken to create the “campaign”. The pet site uses a blog with a professional template so a post was created about the Product – title containing 2 references to the product name, h1 and h2 used for the product name, and references to the product name in 1st and last paragraph.  So no keyword stuffing and the content was designed for the reader. The blog uses an extensive ping list to “announce” the new page! The page was bookmarked in 2 social bookmarking sites – so no spamming of social bookmark sites. The post was added to Zimbio through their ping service (but you could add an article to EzineArticles or similar).

Marketing Results
Of course, it is early days BUT within one day the phrase is on page 2 of Google.com. On day 2 on paGe 1! This is encouraging but rankings change daily and tomorrow it could be better or worse! So after a week, re-visit and see whether further SEO promotion is needed.

Choosing the Keyword Phrase
Our SEO advice to the Pet website was to find long tail keywords (less competition) and concentrate on brand name products (the full brand name).  Here is a similar example in the Pets Industry to illustrate the process: using the Google Keyword Tool concentrate finding keyword phrases with min 3 words. Research on dog diet foods, we came across “hypoallergenic dog food”. First you need to establish that there is a good number of monthly searches by using the Google Keyword tool – in this case 3600 monthly searches which is great! Now we need to establish the amount of competition – type the phrase “hypoallergenic dog food” (include quote marks) into Google. The quote marks reveals the number of sites that use that phrase on their web pages. Anything less than 30,000 pages is a good target (so in our specific case “hypoallergenic dog food” at 10,500 is very encouraging). Finally check with intitle:”hypoallergenic dog food” at Google.com. This really tells you how many sites are already targetting this phrase. At a mere 371 sites, this should be easy to rank! In this case you need not even use a brand name!

Summary
Target long tail keywords for rich pickings! Add a Brand name to target buyers!