Tips – SEO
Why the iPad, Flash, Adobe Products and User Agent Detection Really Do Matter
by Michael Gray
Being the owner of a Macbook Pro, iPhone, and iPad, you might consider me an Apple Fanboy. I can tell you I’ve been involved in web development long enough to tell you that the current state of usability on the web is nearing the low point: when, ...
Why Google Thinks SPYW is a Good Idea and You Probably Don’t
by Michael Gray
In a recent statement Larry Page said if you don’t get SPYW then maybe you shouldn’t work at Google. To understand why he thinks this is such a good idea–and why the rest of the world thinks it isn’t–we need to revisit the concept of filter bubble...
How to Write Blog Posts For Your Existing and Repeat Customers
by Michael Gray
When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackl...
Using Social Media Profiles for ORM
by Michael Gray
Whenever you are involved in an ORM (Online Reputation Management) campaign, your goal is to displace negative results in the search engines with positive results. In a previous post we looked at creating microsites. In this post, we are going to ...
10 Commandments of Affiliate Web Design
by GabGoldenberg
This is a guest post by Gab Goldenberg, author of the advanced SEO book. Get a free chapter on link building here and check out his book affiliate program – the site boasts a 5.5% conversion rate to sale! Affiliate web design is not only unique be...
Creating Microsites for ORM
by Michael Gray
Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting an ORM campaign (Online Reputation Management) and are looking to displace some negative or unfavorable results. In this post, ...
Building Links & Driving Traffic with How To Posts
by Michael Gray
When you are looking to build links and drive traffic, one of the time tested methods that continues to work is creating “how to” style posts. In this article, we’ll look at some examples and discuss how to get the most out of the tactic, how to t...
Outbound Linking Can Boost Rankings
by Greg Niland
Many of the poorly ranking websites that I am asked to fix share a common problem – they do not link out to any websites. Apparently, some people still think this is a terrible idea and go to extremes to never link out to anyone. Taking any idea ...
Tips on How To Improve Your Website – Checklist
by Michael Gray
At the dawn of the internet websites were created without much thought as to what changes, if any, would need be made in the future. To keep your website relevant, gaining new links, keeping users satisfied and getting traffic from search engines,...
Detect Mobile Devices? Are You Cloaking Your Way To Bad Usability?
by GabGoldenberg
Gab Goldenberg wrote the Beginner’s Guide to Remote Usability Testing and about the mobile usability of text fields for Usability Post. Due to a surgery that’s left me unable to sit for the time being, I’ve recently been in the position to make mu...













