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SeoMoz Top Tips on Crafting a Blog Post

By • Mar 13th, 2012 • Category: SEO Advice

Facebook Like Button1. Great Headlines
The goal of the headline is to stop readers cold and draw them into your post. You can’t do that if you use cute, clever or confusing headlines.

2. Linking to old posts
Just because you’ve published a post doesn’t mean you should forget about it. Each post is a valuable asset in which you can give new life to with each link.

3. Linking to other Bloggers
Outbound Links (especially to authority sites) ALSO help you to get authority juice.

4. Fill out your page title and description fields
The meta data is critical to search engines crawling and indexing your site. And when you use keywords properly, it tells those spiders what the page is all about. You can use plugins on WordPress to automate this process such as All in One SEO.

5. Creating clunky URLs
Those long urls with ? and lots of = can be easily replaced in wordpress by using a simple permalink structure.

So a good url will be something like

6. Quality Unique Content
Do not copy others (!!) – don’t plagiarise; and make sure credit the sources.

7. Publish Regularly
SoeMoz recommend that you publish an article / post at least onnce a month!

8. Use short sentences
Make it snappy and avoid long sentences like the plague. You are trying to engage with readers (potential customers) so make it easily readable.

9. Use Social media
Use Google +, Twitter, Facebook, Social Bookmark sites to publicise your post

10 Invite readers to comment
Good to engage with your readers but also more free content!

Full article and more advice: 12 Things That Will Kill Your Blog Post Every Time


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is Howard Farmer - over 20 years of IT experience with IBM, Lotus, GE and Ameridata.
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