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Twitter Business: How to Twitter for your Business

By admin • Nov 21st, 2008 • Category: Social Marketing


Twitter Business

The twitter phenomenon gathers apace! Twitter is a free tool to communicate with friends, colleagues and potential business partners, market your product or services or …. find a job! You do need to twitter for your business. As your twitter account gets more “followers” so your potential to do business increases – just like an email list. A tweet is restricted to 140 characters so you have to learn to be brief but deliver your message. Your tweet is delivered to all your followers and twitter.com in general. Many do not get the point (and we were non-believers too) but with over 3 million users (and rapidly growing) this a marketing medium not be missed. You might need more than one account (all free) – one for business, one for personal and another for social activities!

Twitter Utilities / tools

There are many extras being delivered for the twitter business user. Before you get any tools: you need to add some of your own tweets – so go ahead create your free account at Twitter.com. If possible choose a username that either relates to your business or use your company or personal name. Try to add at least a tweet a day but do not limit yourself to one tweet! Content, of course, is key – one useful tool TwitterFeed allows you to add your blog posts automatically to your twitter account. Quite often you are surfing and find a page which you want to tweet about. The url of the page is already in the address bar so in Firefox you can add some comments to the url (in the address bar) and submit direct to Twitter with TwitterBar.

Now you need to develop your list of “followers”:

Twubble – Twubble is a Twitter extension which helps you find more friend (or followers)

TwitterPacks – Groups of Twitter users by category: so if you are looking for “friends” with SEO as an interest you will find them on TwitterPack (there are many other groups besides SEO !!)

There are also two good directories of twitter users:

a) Twellow
b) TwitDir

Want to find the twitter users with the most followers: Twitterholic. Want to see the relationship with all your followers – see it graphically with TweetWheel and find out which of your Twitter friends know each other!

There is also a Google Page Rank equivalent called Twitterank (your rank can be most disappointing though!)

Want to monitor tweets that you are interested in? Go to monitter (this is a real time, live twitter monitor) – making it easy to monitor say all “SEO” tweets, “property” tweets, and “travel” tweets (by default you can monitor three topics but you can customise your monitter interface). If you want to search for tweets, followers, friends, etc then user TwitterSearch.

Twitter Applications

Twirl is a social software desktop client, based on the Adobe AIR platform which runs on both Windows (2000/XP/Vista) and Mac OSX and allows you to connect to multiple Twitter, laconi.ca, Friendfeed and seesmic accounts. You can see tweets in real-time.

TwitterFox – firefox extension so that you can communicate with your friends directly from within Firefox.

For more tips or twitter developments read TwiTip

PS – you can follow me on twitter.com/francophile – see you soon on Twitter!

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admin is Howard Farmer - over 20 years of IT experience with IBM, Lotus, GE and Ameridata.
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One Response »

  1. [...] Twitter is expanding at a phenomenal rate – a whole new audience to market too. Yes, Twitter is a very effective business marketing tool. [...]

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